Market Research Reports

VPG’s market research and technology assessment reports are designed to help industry executives identify emerging opportunities and develop timely and effective strategic responses. Today, our syndicated studies are contributing to the success of new product development and marketing strategies of over 1,000 corporations worldwide.
 
The topics for the reports are chosen based on VPG’s continuous monitoring of the global market and technological trends, ongoing discussions with senior-level executives, leading scientists and government experts, and research findings of over 100 previous multi-client studies and numerous proprietary single-client assignments.
 
A typical market research or technology assessment report provides the following information:
 
- Market segmentation analysis.
- Sales and market shares of major suppliers.
- Unit placements and installed base, by product line and model.
- Assessments of leading suppliers and recent market players with innovative technologies
  and products.
- Leading technologies and their potential applications.
- Emerging marketing and product development opportunities.
- Alternative market penetration strategies.
- Potential market entry barriers and risks.
- Worldwide listings of companies, universities, and research centers developing new technologies
  and products.
 
VPG’s market research reports are based on extensive interviews, questionnaire responses, and a thorough review of the company's proprietary database. The market estimates and forecasts are supported by appropriate rationale and statistics, and are developed using various decision-analysis techniques.
 
The final reports are comprehensive, concise, and aimed at helping suppliers identify emerging opportunities and formulate effective business expansion strategies.
 
We trust that our market research reports will assist your company’s corporate, marketing and
R&D executives in their planning, new product/service development, and business expansion efforts.
 
To find market intelligence and technology assessment reports that best meet your needs, search our portfolio of publications by industry, market, technology or product.